Consumer Behavior

Looking back on this semester and learning about consumer behavior for marketing, I am now more aware of messages that I see in advertiseme...

http://www.youtube.com/watch?v=HjkJCDCxDys In the spirit of the holiday season, I wanted to feature an advertisement that is shown this time...

My primary VALs category was an experiencer . An experiencer by definition is " Young, enthusiastic, and impulsive consumers" an...

When you think of Amherst, New Hampshire, you definitely would not be reminded of the hustle of a big city. This small New England town is H...

Something that has great meaning to me would be a ring that I always were on my ring finger. Not only is this ring something special to me, ...

My boyfriend and his family recently moved to Cape Cod over the course of this year. Prior to this we lived in the same town back in New Ham...

When I first read this assignment I tried to think about all the groups that I have become a part of over the years. The most obvious, obses...