VALS Categories

My primary VALs category was an experiencer. An experiencer by definition is "Young, enthusiastic, and impulsive consumers" and "Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing". I think this definition fits me perfectly. A large portion of my weekly paychecks are resulted in clothing whether it is purchases online or at a store. I am a very impulsive consumer. I am easily persuaded by advertising for a need for a particular product. What is left over from my paycheck I do spend on socializing, whether it's dinner out or going to the movies. I think the VALs survey definitely identified me as an experiencer correctly.

My secondary VALS category was an innovator. An innovator by definition is "successful, sophisticated, take-charge people with high self-esteem" and "Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality". I think right now, I am not quite an innovator because I am not yet in the workforce. I think this VALs category is what I will potentially want to strive for when I enter the business world and begin working.