In the spirit of the holiday season, I wanted to feature an advertisement that is shown this time of the year. This year that I chose is a competitive advertisement among neighbors, with the reference group being the neighborhood. The neighborhood is very competitive for the holiday season and the featured man in the advertisement is pressured into keeping up with the rest of the holiday home decorations. The man decides to buy an Audi to have the best lights on the block. The Audi car advertisement is enticing because it uses reference groups to appeal everyday consumers around the holiday season. It is not until the end of the ad does the consumer realize the commercial is to sell the car. The neighbors in the ad our in awe over the new Audi cars and has everyone impressed by the new "lights" on the street. This ad would apply to men who put up lights during the holiday season or competitive people who want the latest impressive toy around.
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